Weekend box-office – 21st to 27th of February 2015 – will Fifty Shades whip up a storm?

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The novel sensation Fifty Shades of Grey has been rushed into production as a new motion picture which is set to transfer its behemoth popularity into box office success. The controversially graphic romantic drama depicting the antics of an obsessive billionaire and a vulnerable journalist is quickly garnering a critic proof reputation that propelled The Da Vinci Code to stellar financial takings. Last week, we predicted it’d win but challenging it are spy thriller Kingsman: The Secret Service, animation SpongeBob, Oscar favourite American Sniper and the sci-fi action Jupiter Ascending.

US:

  1. Fifty Shades of Grey – Director: Sam Taylor Johnson – $85.2 million
  2. Kingsman: The Secret Service – Matthew Vaughn – $36.2 million
  3. The SpongeBob Movie: Sponge Out of Water – Paul Tibbitt – $31.5 million
  4. American Sniper – Clint Eastwood – $16.4 million
  5. Jupiter Ascending – The Wachowskis – $9.3 million

UK:

  1. Fifty Shades of Grey – Sam Taylor Johnson – £13.6 million
  2. Big Hero 6 – Don Hall, Chris Williams – £1.8 million
  3. Shaun the Sheep: The Movie – Mark Burton, Richard Starzak – £1.7 million
  4. Kingsman: The Secret Service – Matthew Vaughn – £1.6 million
  5. Jupiter Ascending – The Wachowskis – £0.8 million

Fifty Shades has remarkably storm to success. These results may spell the apocalypse of cinematic integrity but it’s rare to see an 18 certificate film with a female director (Nowhere Boy’s Sam Taylor Johnson) and writers (author EL James and Saving Mr Banks’ Kelly Marcel). In the UK it triumphed with an opening weekend to rival last year’s top hits The Inbetweeners 2 and Transformers: Age of Extinction but we can expect Avengers 2 and Star Wars 7 to smash that record later in the year. The ultraviolent The Secret Service an impressive second place. I’ve scored 8/10 this week.

US:

  1. Fifty Shades of Grey – Sam Taylor Johnson
  2. Hot Tub Time Machine 2 – Steve Pink
  3. Kingsman: The Secret Service – Matthew Vaughn
  4. SpongeBob The Movie: Sponge Out of Water – Paul Tibbitt
  5. American Sniper – Clint Eastwood

UK:

  1. Fifty Shades of Grey – Sam Taylor Johnson
  2. The Wedding Ringer – Jeremy Garelick
  3. Big Hero 6 – Don Hall, Chris Williams
  4. Shaun the Sheep: The Movie – Mark Burton, Richard Starzak
  5. Kingsman: The Secret Service – Matthew Vaughn

Dakota Johnson and Jamie Dornan in Fifty Shades of Grey, this week’s US and UK number one.

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